Job Description

The primary responsibility of the Regional Sales Manager (RSM) is to drive sales and implement Red Bull's strategies and initiatives within a designated group of regions, divisions, or banners of a specific national chain. Key duties include managing regional key account performance in terms of volume, market share, expenditure budgets, and outcomes across distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain. The RSM is also responsible for fostering effective business relationships with assigned accounts, devising solutions that meet customer needs while aligning with Red Bull's objectives, and promoting best practices by delivering exceptional results and creating innovative approaches. Additionally, RSMs must ensure all regional programming and promotional activities are aligned with the overarching chain strategy and Joint Business Plan established by the Head of the account.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Shelf/Distribution: Manages the distribution of priority packages in accordance with Channel Strategy recommendations. Ensures that all regional, divisional, and banner schematics align with Red Bull standards and chain headquarters directives regarding product flow and package mix.

  Price: Promotes Red Bull's recommended pricing program by leveraging best practices and available tools. Tailors presentations to better address customer needs. Recommends key account pricing in alignment with national RBNA standards and target price ranges.

  Promotion: Develops an annual promotional schedule based on chain headquarters objectives. Effectively communicates Red Bull standards and price points in a way that resonates with customer needs. Ensures all promotions include impactful point-of-sale (POS) materials and supplementary displays.

  Quality Points of Distribution (QPOD): Adapts sales presentations to meet account-specific goals while striving for effective, permanent merchandising solutions. Reviews return on investment (ROI) prior to proposing specific POS or customized options. Implements merchandising strategies in line with Channel Strategy guidelines.

• Develops a "Wiring Model" to facilitate communication with all regional chain decision-makers.

  Regularly participates in activities aimed at building partnerships and establishing connections ("wiring") at the regional, division, and banner levels within assigned chains.

  Creates essential tools and business review templates to ensure Red Bull personnel analyze consistent data with local Distributor Partners (DPs), promoting uniformity across the country.

• Ensures Regional/Divisional/Banner compliance with annual Customer Marketing Agreements established by chain headquarters for all designated areas of responsibility.

  Manages Travel and Entertainment (T&E) expenses within the assigned budget.

• Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions

  Works with Category Management Team to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to Channel Lead

  Drives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectiveness

  Pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns

  Analyses thoroughly their business/customers sales to define priorities and focus

• Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.

  Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

  Provides Energy Insights that drive change in promotion, price, distribution or merchandising practices

  Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level

• Utilizes appropriate communication methods to keep Distribution Partners (DPs) and Distribution Partner Managers (DPMs) informed about regional, divisional, and banner-level programs and initiatives for their assigned chains.

  Regularly visits Distribution Partners to ensure personal engagement and maintain open lines of communication.

  Sustains open communication with relevant regional and DP personnel to ensure the successful implementation of programs.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• A minimum of 4 years of experience in Sales and Key Account Management, accompanied by a proven record of success, ideally within the beverage, Consumer Packaged Goods (CPG), Fast Moving Consumer Goods (FMCG) sectors, or Direct Store Delivery (DSD) operations.
• Experience managing accounts across multiple channels, with grocery and/or convenience store chains preferred.
• Demonstrated strong analytical skills and familiarity with utilizing both internal and external data sources effectively.
• Excellent communication skills, including active listening abilities.
• Proficient in negotiation techniques.
• Possesses an innovative and solution-focused mindset.
• Self-driven and capable of working independently with minimal supervision.
• Highly proficient in Microsoft Excel and PowerPoint.

• Travel 60-70%
• Permanent
• Benefits eligible

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